You ask why. We go and find out.
A weekly science podcast for curious grown-ups. Every episode starts with one listener’s question and ends with an answer, a scientist who knows, and usually a tangent.
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A weekly science podcast for curious grown-ups. Every episode starts with one listener’s question and ends with an answer, a scientist who knows, and usually a tangent.
Every episode is filed like a library card, under the shelf number where you’d find the answer. Pull one out and press play.
Petrichor, soil bacteria and a chemical your nose can find at five parts per trillion.
Asked by Noor, Sheffield · 41 minEight eyes, no inner ear, and a very patient arachnologist.
Asked by Theo, age 9 · 36 minThe Mpemba effect, sixty years of arguments, and an experiment in our freezer.
Asked by Gwen, Cardiff · 44 minEmpathy, brain cooling, and why your dog might yawn back.
Asked by Ade, Leeds · 38 minIt isn’t bigger. Your brain is lying, and nobody’s quite sure why.
Asked by Ruth, Inverness · 40 minTable heights, rotation, and a physicist who dropped toast for a living.
Asked by Sam, Bristol · 35 minOne of us is a scientist. The other is a professional asker of follow-up questions. We take turns being the one who knows, depending on the week.
The one with the PhD
Atmospheric chemist. Will explain anything with a diagram on a napkin.
The one who asks “but why?”
Former radio producer. Asks the question you were about to shout at your headphones.
Around 28,000 downloads per episode in the first 30 days, mostly in the UK, from listeners who finish 84% of each show. Ads are read by the hosts, in our own words, at three points in the episode.
£450 / episode
30 seconds before the question. Heard by nearly everyone who presses play.
£700 / episode
60 seconds at the turn, read by both hosts. Our best-performing slot.
£200 / episode
30 seconds after the answer, alongside the next week’s question.
Book four episodes and the fifth is free. We only read ads for things one of us would use, and we say so if we wouldn’t. Media kit: sponsor@puddletheory.example.
Write it on the card. We read every question, and the ones that make us both say “huh” become episodes. We’ll tell you first if yours is picked.