I find one piece at a charity shop, a car boot or a swap, then wear it seven ways in a week. Half a million people follow along to dress better while buying less.
Mostly women aged 22 to 34 in the UK and Ireland, who already shop secondhand or want to start. They save posts, ask where things are from, and go and find them.
Numbers are updated on the first of every month from each platform’s own analytics. Screenshots are in the media kit.
Audience · updated 1 October
A £6 wool blazer from a Bristol charity shop, worn seven ways. Every outfit uses things I already own, and every link goes to a secondhand search.
The easy one. How to push the sleeves so the lining doesn’t show.
184K views · 9.1K saves
Instagram · carouselTen slides on proportions: where a boxy jacket should end on you.
12.4K likes · 3.2K saves
The full week, the alterations (£12), and how I check wool for moth before I buy.
58K views · 4.6 min avg. watch
Prices include one round of edits, usage on my own channels for 30 days, and a performance report a week after posting. Paid usage on your channels is quoted separately.
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